Brand promises begin with great logo design. The word, letter, pictorial, abstract, and emblem graphic mark, logo, logotype, or trademark is the primary identity of any organization. This one individual graphic image will become the symbol, the icon, the brand of your organization for years to come.
Listening, research, reflection, and multiple schematics makes the difference. Great logos are successful in any size and in multiple or in single color usage. Great logos are graphically reduced, understand foreground/background ambiguities, show a clear knowledge of typography and a solid understanding of color theory.
Most importantly, whatever you choose as the primary identifier of your organization, must be MEMORABLE.